Here’s how to get started with your multichannelmarketing?
Get your stuff on board. An multichannelmarketing strategy cannot be
built in a day, and it certainly cannot be built by one person. Align
all of your marketing teams from the get-go with the common goal of
engaging customers where they are.
Map your user journey. Sit
down, grab a beignet, and map out every different way you interact with
your existing users and those you wish to acquire. Think: email,
digital ads, social, SEO, Content Marketing, Online PR, Press Relations,
Media, traditional TV — the list goes on. How does each channel
interact with customers, and how do their goals and behaviors differ by
channel?
We live our lives in many places. It takes more than one
touch point to build the kind of two-way relationships that both brands
and users want. After all, customers don’t become brand fanatics
through one point. www.texterseo.de
